As Social Media Manager, you will own Roziwala's brand voice and community across Instagram, Facebook, LinkedIn, TikTok, and X/Twitter. You will develop and execute a content calendar, create and publish engaging posts, reels, and stories, grow our follower base and engagement rates, respond to comments and DMs professionally, collaborate with the design team to produce visual assets, partner with influencers and micro-creators, run social media ad campaigns, and produce weekly performance reports. You should understand what Pakistani audiences engage with, have experience growing accounts organically, and know how to balance brand-building content with conversion-focused posts. Experience managing brand accounts with 50K+ followers and demonstrated ability to grow accounts from scratch are both valued in this role.